AWOL | Adventure Utility Vehicles Built in New Zealand – AWOL

INTRODUCING AWOL

A new way to move, live, and explore

New Zealand’s first Adventure Utility Vehicle.
For those ready to take the road less followed.

Join Our Journey

Not a SUV — Not a Ute — Not an RV

A new category of vehicle.

The vehicles we have weren’t built for the lives we want.

SUVs were made for cities — moving people, parking lots, school runs.

Utes were made for farms and job sites — good for gear, but not for living.

RVs were made for tourists and retirees — built for comfort, rest, and routine.

And for a long time, we made them work. We bolted on what we could. We adapted and compromised. But none of them were made for living lives full of adventure — for moving between work, wild places, and the unknown with ease.

We needed something better.

That’s why we built the Adventure Utility Vehicle / AUV.

Purpose-built from the ground up, an AUV adapts as your needs, your environment, and your aspirations evolve — without compromise, without limits.

One platform.
For the life you choose.

AWOL — A Way of Life™

MORE THAN JUST A VEHICLE

A way of life.

Maybe it’s the need to move. Or the draw of something different — wilder, less expected.

Whatever it is, AWOL was built for people who choose experience over routine. Who want something that works hard, goes far, and makes space for what matters most.

It’s not just a way to get there. It’s a way to live. More coming soon...

designed for how you actually live

Modular by nature. Ready for anything.

AWOL is designed to move with you — from weekday runs to weekend missions. Built for rough tracks, hard work, or whatever lies ahead.

MODULAR INTERIOR

Reconfigurable layout with track-mounted gear, seating, and storage.

OFFROAD READY

All-terrain tyres, upgraded suspension, and serious clearance.

Designed for Real Life

Every detail built for use — not just for looks.

Built Tough

Metal interior, rugged parts, and no-fuss durability.

STRENGTH STARTS BENEATH THE SURFACE

Built from the ground up.

At the heart of every AWOL is a reconfigurable structural platform — engineered for strength, longevity, and real-world use.
It’s not just what you see. It’s how it’s built.

ENDOSKELETON FRAMEWORK

A purpose-built structural interior system designed for strength, safety, and future adaptability.

MOUNT-READY DESIGN

Flush-mounted L-tracks let you secure seating, gear, and storage safely — with flexibility built in.

SERVICEABLE & UPGRADEABLE

Designed for real-world maintenance, retrofitting, and customisation.

READY FOR WHAT'S NEXT

A foundation that evolves as your needs do — over years, not months.

PROUDLY BACKED BY THE BEST

PURPOSE BEYOND THE PRODUCT

A vehicle on a mission.

AWOL isn’t just transport. It’s a tool to live better, go further, and protect what matters most.
Our mission is to empower everyday adventure while fostering a stronger connection to nature, community, and self.

Live Boldly

Step away from the grind and into a life that energises you.

Tread Lightly

Thoughtful design and build choices for a lighter footprint.

Connect Deeply

With your environment, your people, and your purpose.

AN EXCLUSIVE OPPORTUNITY

Our Five Founders

Five Adventurers. Five custom AWOLs.
A shared stake in building something legendary.

AWOL is offering a private opportunity for five individuals to be part of our journey. Each Founder will own a fully customised AWOL and receive an equity stake in the company, becoming a champion of the brand and helping shape its future.

Arrange a chat to find out more

from the journal

Stories from the edge of the map.

Ideas, reflections, and behind-the-scenes dispatches from the AWOL journey.

FIELD NOTES

Where it belongs.

A few frames from a life in motion. More to come soon!